The film should target top managers in the automotive industry and encourage them to check out dSpace's offer: Charging Stations, Sustainable Energy Production and Grid Utilization, Testing Hardware. Conceptually, we positioned LED surfaces around the car and created movement with moving animations on these surfaces while the car stood still in a lab environment. The natural light world, with water and sun, breaks up the artificially lit world and tells the story of releasing products.

This future vision, with all its individual details, needed to be presented in a film. Relaxed boarding, individually bookable, fixed space for luggage, automated service, fitness area, comfortable sleeping and convertible seats and numerous other additional functions. For Airbus, the future of flying is one thing above all: absolutely individualized and AI-driven. The trend is moving away from the division into business, first class, etc., towards segmentation according to target groups.